Phnom Penh, Cambodia – The Ministry of Commerce has officially launched the comprehensive ‘Made In Cambodia’ national product campaign, a year-long initiative designed to significantly elevate the visibility and support for domestically produced goods among Cambodian citizens and consumers.
The campaign has already garnered substantial participation from the retail sector, with over 300 locations, including various supermarkets, malls, marts, and minimarts across the capital and provinces, committing to join the promotional efforts. This widespread involvement underscores the national commitment to strengthening local industries.
The grand launching ceremony for the ‘Made In Cambodia’ campaign took place on February 14th at the Chip Mong 271 Mega Mall. The event saw a notable gathering of representatives from government institutions, key figures from the private sector, and numerous local producers, highlighting a collaborative spirit. During the ceremony, Ms. Cham Nimul, Minister of Commerce, emphasized the strategic choice of February 14th for the launch. She explained that the date was selected to symbolize strong national support for Khmer products, as well as for the dedicated farmers and producers behind them, thereby fostering a deep sense of national patriotism.
Throughout its year-long duration, the ‘Made In Cambodia’ campaign will see participating retail outlets across Cambodia actively engaging in promotional activities. This includes specially arranging and decorating product shelves to ensure that national products are displayed attractively and prominently, capturing consumer attention and making them easily accessible.
Minister Cham Nimul further detailed the multifaceted objectives of this crucial year-long endeavor. A primary goal is to enhance consumer awareness regarding the quality and high standards of local products. This increased understanding is expected to build trust and encourage patronage. Additionally, the campaign aims to forge vital market connections, creating direct opportunities for local producers to engage with major retail chains like supermarkets and malls. By showcasing the rich diversity of Cambodia’s domestically manufactured goods, the initiative seeks to broaden their appeal to a wider audience of customers and consumers.
Another significant objective is to empower consumers by providing them with comprehensive information about national products, including details on their value, quality, and compliance with standards. This transparency is intended to enable more informed purchasing decisions. Furthermore, the campaign is designed to strengthen the relationships between local artisans and manufacturing enterprises and the retail sector. It offers a platform for these producers to gain insights into market demands, understand current standards and procedures, and ultimately enhance product quality to facilitate greater access and placement in modern retail environments such as supermarkets, malls, marts, and minimarts.
In her concluding remarks, the Minister of Commerce issued a powerful call to action: “All of us, as Cambodian citizens, are consumers who undoubtedly play an indispensable role in supporting, promoting the use, advertising national products, and expanding the export of national products locally.” This statement underscores the collective responsibility in ensuring the success and long-term impact of the ‘Made In Cambodia’ campaign.
