Daiichi Life Insurance (Cambodia) PLC and AMK Microfinance Institution Plc recently marked five years of their impactful collaboration by signing a long-term bancassurance business cooperation renewal agreement. This significant renewal highlights the steadfast commitment of both financial institutions to enhance access to financial protection and drive greater financial inclusion throughout Cambodia.
Over the past five years, this robust partnership has successfully provided vital financial protection to more than 22,000 customers, extending its reach to their families, with a cumulative coverage exceeding $140 million USD. These impressive achievements not only underscore profound customer trust but also demonstrate a growing awareness among the Cambodian populace regarding the essential role of life insurance in safeguarding their future and financial well-being.
Building upon this strong foundation, both companies are dedicated to further expanding the outreach of life insurance awareness and services to communities nationwide. This expansion will be strategically channeled through AMK’s extensive network of provincial and city branches, complemented by Daiichi Life’s specialized expertise in providing comprehensive life insurance solutions. This overarching mission aligns seamlessly with the Cambodian Royal Government’s ongoing initiatives to strengthen financial resilience and foster the development of an increasingly inclusive financial sector.
Mr. Mah Kin Yoong, CEO of Daiichi Life Insurance (Cambodia), emphasized the importance of the renewed agreement, stating, “This partnership renewal agreement reaffirms our unwavering commitment and shared purpose with AMK to forge a better and more secure future for families across Cambodia. Guided by Daiichi Life’s distinctive Japanese ‘Omotenashi’ standard of service, we consistently deliver innovative solutions that precisely meet our customers’ needs with exceptional care and attention. Together with AMK, we are fully dedicated to transforming this purpose into tangible achievements, ensuring our customers receive the highest caliber of service and protection.”
Echoing this sentiment, Mr. Kea Borann, CEO of AMK Microfinance Institution Plc, added, “The continuation of our collaboration with Daiichi Life further strengthens our collective mission to support the financial well-being of Cambodian families. Over the past five years, we have unequivocally observed how life insurance empowers our customers to be better prepared for unforeseen life risks. We are resolute in our commitment to broadening the reach of life protection within communities, thereby actively contributing to the promotion of resilient and sustainably thriving financial inclusion.”
To commemorate this significant milestone, both companies have also launched a special community support initiative. Daiichi Life and AMK will donate 5,000 KHR for every insurance policy purchased from now until July 31, 2026. This initiative offers customers a unique opportunity not only to secure crucial financial protection for themselves but also to actively contribute to the betterment of their communities.
As they embark on this new chapter, both companies remain steadfast in their commitment to enhancing access to superior financial protection for AMK customers and communities nationwide. This renewed collaboration effectively integrates AMK’s trusted and comprehensive financial services with Daiichi Life’s diverse range of life insurance solutions, meticulously tailored to meet the varied requirements of individual customers. This extended partnership is set to deliver an even more robust financial safety net to a greater number of individuals.
Adding to its portfolio, Daiichi Life recently launched CREDITCare, a innovative product offering flexible credit protection designed to provide coverage for all loan sizes. In Cambodia’s continuously expanding credit market, the CREDITCare plan is poised to significantly enhance safety and provide greater peace of mind for both customers and their families.
**About Daiichi Life Insurance (Cambodia) PLC:**
Daiichi Life Insurance (Cambodia) PLC has rapidly emerged as one of the fastest-growing life insurance companies in Cambodia, achieving this remarkable status in just over five years. The company has been recognized with the prestigious award of “Best International Life Insurance Company in Cambodia” for two consecutive years, 2023 and 2024. Daiichi Life (Cambodia) is a proud subsidiary of Daiichi Life Holdings, Inc. (“DLHD”), a leading Japanese life insurance group with a distinguished history spanning over 123 years. Since its establishment in 1902, DLHD has been dedicated to collaborating with all stakeholders to build a better future for everyone. This same unwavering commitment has been brought to Cambodia, offering financial solutions meticulously tailored to individual needs. Daiichi Life consistently positions itself as a steadfast partner in supporting customers’ financial well-being. At Daiichi Life, the core values “We Think, We Do Right, We Innovate” thoughtfully guide every decision and operation. Daiichi Life Holdings, Inc. boasts a robust capital base, with total assets amounting to $445.08 billion and premiums totaling over $49.71 billion, as of March 31, 2024.
**About AMK Microfinance Institution Plc:**
AMK Microfinance Institution Plc stands as a leading microfinance institution in Cambodia, committed to delivering responsible and diverse financial services to all customers, particularly low-income families. Its overarching mission is to empower these families to achieve their financial aspirations and significantly improve their living standards. AMK operates across all provinces and districts in Cambodia, boasting a substantial network of 143 branches and numerous dedicated agents nationwide. AMK offers a comprehensive suite of financial services, including loan services, savings accounts, local and international money transfers, micro-insurance, bill payment services, payroll services, and the advanced AMK Mobile banking platform. This mobile platform facilitates seamless daily transactions, including payments via KHQR, alongside many other innovative digital services.
